Can you make a living doing what you love?


Call it Maker Culture, Creator Economy, or Indie Capitalism. We call it a design provocation.


WillWorkFor envisions an alternate present.

And the inevitable future of work. »

« Meet Ani, Claire and Reed, three characters who could almost be real. Each brings to life a new economic path. Watch them and help us evolve their stories. Then tell us:

What will you work for?

Never ending curiosity. If I understand how it works, anything is possible. — My kids and my community. For them I can make what’s missing. — My roots. Using big data to reinvent my father’s farm.